Brand identity and packaging for experimental brewery Essent

Following our work with business design for Essent we helped develop the brand identity and packaging in line with the core concept of brewing artisanal beers as the center of gastronomic experiences.

We worked on a conceptual level on almost every aspect of the brand communication, including tone of voice in writing, product naming, imagery, brand identity, product sizing and appearance, etc. From there on we created assets for the brand identity, produced images for brand and product communication, designed and developed a website, designed packaging and on to marketing materials—everything conceptualized and created from the strategies developed early in our collaboration to assure sync between context, product and communication. At the core of the communication strategy is a combination of strict modernism with Scandinavian nature, as well as contemporary high-end cuisine combined with experimental craft beer.

Essent brand

In an overloaded market, we set out to do something that was honest to our client as a chef–a form of craft or even art–as well as fundamentally challenging the way beer works as an experiential product.

Essent brand
Essent brand
Essent brand

With an attention to detail and ingredients that approaches the extreme, Essent creates beers that are truly new and innovative.

Essent brand

We created a mostly subdued palette of colors combined with more expressive color usage on the packaging and bottle to communicate both the professional craft and luxurious quality as well as being frank about Essent's radically new taste palettes.

Essent brand

The Essent website also serves as a broad introduction to the complex library of beers that have evolved.

Essent brand
Essent brand
Essent brand
Essent brand
Essent brand