Website audit for the arts faculty at University of Gothenburg

The Faculty of Fine, Applied and Performing Arts at University of Gothenburg asked us to help them better understand problems and misconceptions on their four extensive websites. It is clear, following the recent formation of the Faculty, that a wider and more integrated communications effort would be highly beneficial for both faculty and institutions.

We produced a comprehensive audit, highlighting a number of key insights regarding usability, architecture, continuity and communications clarity. The audit was based on several analytical processes, including case study, close reading, persona analysis, technical testing, user experience analysis, visual and legibility-focused overviews. The report resulted in concrete, actionable improvements as well as a broader vision to suggest future web communications. The audit and its effects were then presented and discussed in-depth with the Faculty board.

Audit for University of Gothenburg

While most of the audit was conducted on a heuristics ("expert") basis and with a range of technical tests, our main concern was always how users would understand the current websites and their research communication. Simple personas highlighted some of the stress that users might experience accessing the sites.

Audit for University of Gothenburg
Audit for University of Gothenburg

Part of the task was to provide concrete, actionable changes that we provided through mockups—most of our suggested changes in these were slight nudges that we considered would quickly make a meaningful difference.

Audit for University of Gothenburg
Audit for University of Gothenburg

Our work was presented and discussed with the Faculty board and the communications officers who felt that the report provided a foundation for work to be done, as well as clearly stating negative experiences that they had felt themselves.