Communication design for 150 year anniversary at Valand Academy

Communicating 150 years of art education would demand a lot from any institution. We helped Valand Academy with their communication of the jubilee, starting with the creation of a symbol to unite the year-long celebration developed in a co-design process with stakeholders at Valand Academy.

With the goal of bringing the celebration of the academy into public life we created a bold, tactile and highly inviting communication system inspired by processes and aesthetics from historical and contemporary art. For the jubilee conference we created a cohesive design featuring traditional still life subjects as eye-catching sculptural signage pieces, and duotones of fluorescent green and charcoal blue. Our work also resulted in flags, send-outs, social media imagery, signage, web banners and advertisements in arts media.

Valand Academy 150 year jubilee

It all began with workshops to gain insight into what the Valand Academy means today with its 150 years of history, concluding in the first deliverable: the symbol for the jubilee (seen below).

Valand Academy 150 year jubilee
Valand Academy 150 year jubilee

For the conference, we designed a catalog and a range of physical objects for the wayfinding between locations.

Valand Academy 150 year jubilee
Valand Academy 150 year jubilee

Wayfinding objects outside the main building to greet visitors and guests.

Valand Academy 150 year jubilee

Some of the symbols created for the initial workshops.

Valand Academy 150 year jubilee

The final symbol for the Valand 150 year jubilee.

Valand Academy 150 year jubilee

Close-up from the jubilee conference catalog, using a duotone of fluorescent green and deep black.

Valand Academy 150 year jubilee
Valand Academy 150 year jubilee
Valand Academy 150 year jubilee
Valand Academy 150 year jubilee
Valand Academy 150 year jubilee
Valand Academy 150 year jubilee
Valand Academy 150 year jubilee
Valand Academy 150 year jubilee

Analog techniques for applying an organic, authentic effect to the posters were used in order to communicate an institution whose legacy and future largely depends on craft.