Publication for Valand Academy MFA exhibition Totally Sick!

Valand Academy asked us to conceptualize and design a publication to accompany and extend the MFA exhibition Totally Sick! at the Medical History Museum in Göteborg.

As the exhibition aims to explore subjects such as mental health, plastic surgery and quarantine we created a concept which would combine the clinical aspects of the pharmaceutical and medical industries with the fleshy grittiness of the faltering human body. The layout was created to blend clinical order with human error, and the typography takes inspiration from several familiar aesthetics related to medical care and institutional spaces.

The cover was created using a generative design with 300 unique covers from combinations of micro and macro views of the body, as well as graphics relating to medical care. The cover also featured a metallic sticker with information regarding the publication, including a 16-character unique ID number.

Valand Academy, Totally Sick! catalog

Each catalog was marked by a metallized sticker, containing a serial number unique to that specific catalog.

Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog

300 covers were generated from a custom-build program written in the Processing language.

Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog

We felt the context and issues of the works were above going overboard on outrageous design ideas, and decided to make an overall design that built on common visual patterns in medical contexts, but give it all a twist through the just-slightly filthy colors and graphics that were both sterile yet not convincingly so.

Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog

Each student's documentation and representation was tailored for the catalog, which meant that the six contributors all had varying layouts and ways of combining text and image.

Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog
Valand Academy, Totally Sick! catalog Valand Academy, Totally Sick! catalog